本公司   

市场销售有无行业管制，公司产品进入市场的难度分析_____________________
_____________________________________________________________________
_____________________________________________________________________

详细描述本公司产品/服务的竞争优势（包括性能、价格、服务等方面）_______
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

公司未来3 ~ 5年的销售收入预测（融资不成功情况下）（万元）
年    份 第1年 第2年 第3年 第4年 第5年
 销售收入     
市场份额     

公司未来3 ~ 5年的销售收入预测（融资成功情况下）（万元）
年    份 第1年 第2年 第3年 第4年 第5年
销售收入     
市场份额     

公司未来3~5年的成本费用、营业税及附加、所得税、利润预测（融资成功与融资不成功分别说明）

第六部分  营销策略

在建立销售网络、销售渠道、设立代理商、分销商方面的策略_______________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

在广告促销方面的策略_________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

在产品销售价格方面的策略_____________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

在建立良好销售队伍方面的策略_________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

产品售后服务方面的策略_______________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

其它方面的策略_______________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

如何保证销售策略具体实施的有效性，请论述______________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

对销售队伍采取什么样的激励机制_______________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

根据营销策略，预算未来3 ~ 5年销售费用（包括人工费用）（万元）
年    份 第1年 第2年 第3年 第4年 第5年
销售费用     

第七部分  产品制造

产品生产制造方式（公司自建厂生产产品，还是委托生产，或其它方式，请说明原因）_____________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

公司自建厂情况下，购买厂房还是租用厂房，厂房面积是多少，生产面积是多少，厂房地点在哪里，交通、运输、通讯是否方便_____________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

现有生产设备情况（专用设备还是通用设备，先进程度如何，价值是多少，是否购买保险，最大生产能力是多少，能否满足公司产品销售增长的要求，如果需要增加设备，采购计划、采购周期及安装调试周期）________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

请说明，如果设备操作需要特殊技能的员工，如何解决这一问题_____________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

简述产品的生产制造过程、工艺流程_____________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

如何保证原材料、元器件、配件以及关键零部件等生产必须品的进货渠道的稳定性、可靠性、质量及进货周期，列出3家主要供应商名单及联系电话__________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
主要供应商1__________________________________________________________
主要供应商2__________________________________________________________
主要供应商3__________________________________________________________

正常生产状态下，成品率、返修率、废品率控制在怎样的范围内，描述生产过程中产品的质量保证体系、以及关键质量检测设备_________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

产品成本和生产成本如何控制，有怎样的具体措施_________________________
_____________________________________________________________________
_____________________________________________________________________

产品批量销售价格的如何制订，产品毛利润率是多少，纯利润率是多少_______
_____________________________________________________________________
 

第八部分  管理

请说明，为保证融资项目按计划实施，公司准备今后各年陆续设立哪些机构，各机构配备多少人员，人员年收入情况。请用图表统计表示出来，附在本调查表后。

公司对管理班子及关键人员将采取怎样的激励机制_________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

公司是否考虑员工持股问题，请说明_____________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

公司是否与掌握公司关键技术及其它重要信息的人员签定竞业禁止协议，若有，请说明协议主要内容___________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

公司是否与每个雇员签定劳动用工合同___________________________________

公司是否与相关员工签定公司技术秘密和商业秘密的保密合同_______________

公司是否为每位员工购买保险，请说明保险品种____________________________
_____________________________________________________________________

公司是否存在关联经营和家族管理问题，若有，请说明_____________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

公司与董事会、董事、主要管理者、关键雇员之间是否有实际存在或潜在的利益冲突，如果有，请说明解决办法_______________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

请说明，公司对知识产权、技术机密和公司机密的保护措施_________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

请说明，项目实施过程中，公司需要哪些外部支持，如何获得这些支持_______
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
 

第九部分  融资说明

为保证项目实施，需要的现金总额是多少           

请说明投入资金的用途和使用计划_______________________________________
                                                                   
                                                                   
                                                                   
                                                                   
                                                                   
                                                                   
                                                                   
                                                                   
                                                                   
                                                                   

需要的现金总额中，投资方投入-------------------， 对外借贷------------公司自身投入                。如果有对外借贷，抵押或担保措施是甚麽？                                                                   

拟让投资方参股本公司里，还是与投资方成立新公司，为什么？_______________
                                                                    
             
向投资方出让多少股份，计算依据是什么？_______________________________                      
                                                                    

预计未来3 年平均每年资产回报率是多少                                
                                                                     

拟向投资方提供怎样的监督和管理权力___________________________________
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
如果你做为项目实施者，没有实现项目发展计划，你愿意出让你在公司中的哪些利益____________________________________________________ _
                                                                    

你希望投资者以何种方式退出，这种方式是否具有操作性___________________
                                                                    

与公司业务有关的税种有哪些，公司享受哪些政府提供的优惠政策，尤其是减免税等方面的优惠政策_________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

需要对投资方说明的其它情况___________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

第十部分  财务计划

请提供：
   前三年公司资产负债表
   前三年公司损益表
   前三年公司现金流量表
   公司静态财务指标分析（流动比率、速动比率、流动资产周转率、总资产周转率、资产负债率、产权比率、销售净利润率、净利率）
   公司动态财务指标分析（财务净现值、内部收益率）
   公司无形资产评估报告
未来3 ~ 5年项目盈亏平衡表
未来3 ~ 5年项目资产负债表
未来3 ~ 5年项目损益表
未来3 ~ 5年项目现金流量表
（第一年每个月计算现金流量，共12个月，第二年每季度计算现金流量，共四个季度，第三、四、五年每年计算现金流量，共三年，融资成功和不成功分别说明）
每一项财务数据要有依据，要进行财务数据说明。

第十一部分  风险控制

请详细说明该项目实施过程中可能遇到的风险（包括政策风险、技术开发风险、经营管理风险、市场开拓风险、生产风险、财务风险、汇率风险、对公司关键人员依赖的风险等），提出有效的风险控制和防范手段______________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

第十二部分  项目实施进度

请说明，本项目实施过程中，哪些任务非常关键，以至于它们的实现成为项目各阶段的里程碑_______________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

请说明，项目实施计划中，上述各里程碑的起始时间点和结束时间点
序号 里  程  碑 起 始 时 间 结 束 时 间
1   
2   
3   
4   
5   
6   
7   
8   

第十三部分  其它

为补充本调查表内容，进一步说明项目情况，请把有关问题在此描述（如公司所有股东是否接受我司提出的合作条款、公司或公司主要管理人员和关键人员过去现在是否卷入法律诉讼事件，对公司有何影响）_______________________
_____________________________________________________________________        
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

请将产品彩页、公司介绍册、证书等作为附件附于本调查表后。清单如下：
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________